A person holding a ladle pouring liquid onto a pile of rocks.

Vaalia Sauna House

Brand Identity | Logo Design | Color Palette

A Scandinavian-inspired brand identity that transforms a mobile sauna into an immersive retreat.

The Challenge

Vaalia Sauna House set out to bring the ritual of sauna culture to new environments—offering restorative, nature-connected escapes through mobile sauna experiences. The challenge was to create a brand identity that felt immersive, grounding, and flexible, capable of expressing both Scandinavian minimalism and natural warmth across digital and physical applications.

Our Approach

The identity was designed to balance structure with organic texture, creating a visual language rooted in ritual and relaxation.

Logo & Brand Mark

Minimalist and timeless, reflecting Scandinavian design principles.

Custom logo for Valia Sauna House with a glittery, textured bronze background.
Custom logo illustration for Vaalia Sauna House with a stylized camper van, mountain landscape, and stars, over a background of water droplets on a surface.
A frosted glass door with a black door handle and a white sign featuring a symbol of a person in a shower or bathtub. Sauna branding.
Various sauna symbols on a brown, wet, textured surface. Symbols include a small rock stack, a spoon, a square, a steam mark, a bell, a spiral hand, and a spiral circle.

Colour Palette

Inspired by natural materials from the surrounding area of the Kootenays, where the mobile sauna is located.

Sauna branding colour palette. green, blue, beige, and brown colors, featuring three circles outlined in white.
Aerial view of a river winding through a forested mountainous landscape with color swatches overlayed indicating various natural colors, for a natural inspired colour palette.

Visual Cohesion & Flexibility

Ensuring seamless application across website, mobile signage, print, and branded materials.

Mobile phone and tablet screens displaying a sauna app with a wooden sauna interior, a book now button, and benefits such as improving sleep, reducing inflammation, and reducing stress, with nature images and text about the sauna experience inspired by the Kootenays.
Smartphone displaying advertisements for VAALIA Sauna House and sauna benefits, including a list of top benefits, a wooden sauna interior, and a green promotional poster with a camper van illustration.

The Outcome

The brand identity elevated Vaalia Sauna House into more than just a service—it became an immersive mobile retreat. By blending Scandinavian minimalism with organic warmth, the identity conveys both ritual and relaxation, setting the tone for a restorative experience wherever the sauna travels.

Close-up of someone cold plunging.

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