Close-up of beige oyster mushrooms with ruffled gills against a blue sky background.

Folia Herbals

Brand Identity | Logo Design | Color Palette

Reimagining Folia Herbals’ visual identity with a new logo, brand mark, and color palette that reflects holistic plant medicine.

The Challenge

Folia Herbals wanted to refresh their visual identity to better communicate their dedication to plant medicine and holistic health. The goal was to create a visual system that was simple, natural, and meaningful—laying a foundation for a cohesive and engaging brand presence.

The Approach

Logo & Brand Mark

Designed to capture the essence of nature and holistic wellness.

Close-up of cluster of white mushrooms with a Folia Herbals logo overlay.
Diagram of a flower with labels for flower, funghi, and foliage.
Close-up of layered paper-like structures with text overlay reading 'FOLIA HERBALS'.
Text reading 'FOLIA HERBALS' repeated three times with different fonts on a beige background.

Colour Palette

Crafted to reflect natural, calming, and organic tones.

Color palette with six color swatches labeled with their hex codes, arranged in three rows. Top row: #F9F4DA, #CAC9AB; middle row: #453F32; bottom row: #524F2A.
A white floral emblem with symmetrical petals and leaves on a gradient background.

The Outcome

The refreshed visual identity gave Folia Herbals a cohesive and meaningful presence, reflecting their commitment to holistic health and plant medicine. The new logo, brand mark, and color palette provide a strong foundation for all future branding and marketing efforts.

Close-up of beige gilled mushrooms showing the detailed, layered gills underneath the caps.
“I appreciate you so much, thank you for all your hard work in helping bring this vision to life, I’m over the moon happy... I feel excited about my brand again”
— Jess DeVries (Folia founder)

Looking to elevate your brand with a collaborative approach?