Close-up of a yellow ceramic plate with two bread rolls, one topped with olive oil, on a wooden table. In the background, there are two glasses of orange-colored drinks, a person wearing a gray shirt, and a blue plate with slices of bread, salt, and pepper shakers.

Chuck Be Hungry

Brand Identity | Logo Design | Color Palette | Templates

A bold and vibrant brand identity inspired by Italian cooking, picnics, and iconic food packaging—designed for digital storytelling and social media.

The Challenge

Chuck Be Hungry is a social media–driven cooking presence and blog, celebrating food through storytelling and content creation. The challenge was to design a colorful and dynamic identity that could capture the joy of cooking while being flexible enough for digital use across blogs, videos, and social platforms.

Our Approach

The identity was developed with a focus on vibrancy, play, and food culture.

Concept Development

Drawing inspiration from Italian cooking traditions, picnic culture, and nostalgic food packaging.

A slice of bread in a patterned bowl on a red tablecloth, with a glass of water to the side and chopsticks nearby.
A bowl of spaghetti with tomato sauce, basil leaves, and grated cheese on a table set for a meal, surrounded by glassware, a wooden plate with finger foods, and sunglasses.
Two cans of Bianco Dinapoli crushed tomatoes against a bright yellow background, with a slight shadow cast on the surface.

Brand Identity

A bold logo, color palette, and typography system designed to feel approachable, fun, and instantly recognizable.

Red logo featuring two fish illustrations with the text "Chuck be hungry".
Charmin logo with black background and red letters CH
Text graphic with the phrase 'Chuck Be Hungry' in red letters on a black background, with 'Chuck' at the top, 'Be' in the middle, and 'Hungry' curved at the bottom.
Neon sign with the text 'Chuck be hungry' in red and outline font on a black background.
The text 'Chuck be Hungry' with 'Chuck' and 'Hungry' in large red font and 'be' in cursive red font on a black background.

Brand Identity flexibility

To ensure use across multiple touchpoints, particularly social media, a wide variety of logo variations gave her the best flexibility and freshness when it came to presenting her brand.

Close-up of uncooked lasagna pasta sheets with white text overlay that reads 'CHUCK be HUNGRY'.
Close-up of fresh green arugula leaves with water droplets.
Glow pink and red tomato with text overlay reading 'Chuck be hungry' and illustrated fish.
Close-up of a toasted bread slice with text "Chuck Be Hungry" overlaid.
A close-up of a plastic cup filled with a red beverage with ice and lime slices, with text overlay that reads 'Chuck be hungry'.
Block of butter with the words "CHUCK be HUNGRY" cut into it, wrapped in crumpled white paper.

Custom Illustrations

Custom illustrations added a hand-crafted, personal feel that tied into Chuck’s creative cooking style.

Illustration of a red blood cell and a larger cell with a tangled interior on a red grid background
Simple illustration of a red tomato with green leaves on top.
Minimalist illustration of a lemon with two green leaves on a white background.
Minimalist illustration of an orange fruit with green leaves on top.
Silhouette of a wine bottle, bowl, and three grapes on a tray.

The Outcome

The brand identity elevated Chuck be Hungrys online presence and has allowed her to create content with heaps of flexibility while remaining true to the brand identity we built.

Close-up of a sliced red tomato showing its seeds and inner flesh.

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